Alan Sugar and Katie Price. Downton Abbey and Vegas. Not the likeliest of couplings, but they’ve all found themselves on the list of the books that were most abandoned on Virgin Atlantic planes over the Christmas period.
Sir Alan’s The Way I See It came top, followed by Glorious by Paul…
For my money, Svpply has been the slowburn company of 2011, and is absolutely the company to watch in 2012.
I believe that Social Shopping, or the theory that our inclination to purchase a product or service can be adjusted by our friends, and curators that we trust, is going to be the major trend of 2012, and that we will see major financings, and substantial airtime, for the small group of companies that are emerging in the space.
Svpply leads the pack in my mind, and is winning by putting the products themselves at the center of their experience. The sharing and curation are both there, but they play a comfortable secondary role to the products, which is very much how I think the shopping experience should be.
Wish lists was an inevitable development for them, in fact I have been sharing links to my svpply with potential gift-givers for months now. You can see mine here, and create your own. One thing I expect you will be struck by is just how easy it is to find beautiful and covetable products, and how quickly you will be building a wish list of your own.
“It was, after all, just that kind of change that prompted outrage among Netflix customers this summer, when the cost of a subscription that included unlimited online movie streaming plus one DVD-by-mail at a time went from $10 per month to $16 per month. That 60 percent increase has cost the company about 1 million of its 25 million customers, a greater exodus than they expected, company representatives have said.”—
As my friend Ryan put it, “Well Played Sirs”. You don’t need a degree in Math to figure out that Netflix really pulled this one off.
Lets say the average Netflix user is on a $5 per month plan, that means $60 in spend per year. Losing 1M of them, as they reportedly did when subscription price changes were announced, cost the business $60MM.
Raising the price by 60% for the remaining 24M should bring in an additional $864MM in revenue this year. Even assuming that a good number of people downgrade their plan, this looks incredibly likely to be value generating for Netflix.
“You couldn’t turn on the TV, load up Twitter, or run onto the sidewalk to weep in terror without someone cheerfully telling you they were from California, and, yes, that was definitely a Real Earthquake. As if all Californians have been tasked by the U.S. Geological Survey to go out and certify earthquakes throughout the land.”—
Classic. Missing all this in London but can totally imagine Californians droning on about the East Coast quake.
There’s no hard business reason to replace the Cube. It wasn’t falling down, tourists weren’t looking at it dismissively, and it won’t lead to an immediate increase in profits. Apple is replacing it for no reason other than that they found they could push the boundaries of glass and have chosen to manifest that innovation. That’s what we love, and soon—date TBD—that’s what Cube-goers will get to see.