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Songkick v2.0 launched earlier this week. The team did a nice job of getting the word out there on the social web (might even have been a trending topic for a while there), and I am hopeful that the launch has been a big success for them.
I think Songkick is a really big deal:
- Live music revenues are spiking as the rest of the music industry is in decline
- Bands are touring more to offset lost revenue from recorded music sales; there has never been a better time to enjoy live music
- The live music experience is about much more than the event itself - its about band discovery, finding friends to go with, getting tickets, the build-up, as well as getting the t-shirt, figuring out the set list and sharing thoughts and memories afterwards.
- Until now, no one has been curating this live music ‘experience’. Songkick efficiently enables all of these different elements of the process, and is quietly building the home of live music.
I have been lucky to get to know Ian, Pete and the team pretty well and have been using v2 for the last few weeks. Its well designed and executed, and makes building your live music history, and future, straight forward.
But most importantly, it brings utility. Songkick requires investment - adding your ‘gigography’ takes time (and a powerful memory). But the rewards come thick and fast - I now hear about bands coming to town before tickets go on sale. I have discovered set lists for concerts that were an instrumental part of my teenage years. And I now have much more information about every show that I go to (the warm up acts, the start times, which friends are also going etc).
Live music is a really big deal, and will likely become even more so. Someone really needed to come and own the live music experience for the fans. I believe Songkick is doing just that.
