Joining forces
Really liking the latest joint campaign from Jet Blue and Bowery Presents. The competition offers bands and artists to perform live at Jet Blue’s much-lauded Terminal 5 at JFK, as well as at Bowery’s Terminal 5 venue in Manhattan.
The project was really set up for success with these two companies. I believe Bowery Presents are primarily responsible for making New York the best city in the world for live music - they bring the very best bands to 5 of NYC’s finest venues. And JetBlue has been pushing boundaries in air travel for a few years now, and their new terminal at JFK really is one of the greatest at any global airport.
So that said, what I like most about this initiative is seeing these two companies come together. Good on Jet Blue for recognizing what Bowery Presents are doing with music, and spotting an opportunity to make their Terminal 5 an even more compelling place to hang out before a flight.
