Fantastic piece of ad work by Saab, using some really clever transitional imagery. When you have a strong brand with some clearly established core tenants (safety, reliability) its all too easy not to stretch the mindset that you are appealing too.
This work effecgively pushes home these core brand elements and establishes some new boundaries, all in 30 seconds. That is strong creative.
I love that Asha Ali is getting an outing on the soundtrack too - a great voice perfectly picked for this ad.
