World Cup fever is starting in earnest now, and we can look forward to a raft of ads to capture the imagination of fans.
The video above is the best I have seen so far. The world cup, perhaps more than any other event, promotes die-hard passion and a return to roots for people from right across the world. It has the power to evoke an extraordinary range of emotions.
Sony (through Anomaly) have done a great job of capturing the imagination of our childhood’s in the Bravia ad above. We see clumsy mistakes, a huge range of player shapes and sizes, we see emotions and reactions. This is a world cup without limits, a game in which we can all play.
Its real and its accessible, just like the world cup itself.
