Hustle
Its a testament to the strength of print as a medium, that even at a time when a digital transformation is sweeping through every form of media, creative people across the world are still experimenting with new concepts in print. A few months ago it was the tremendous Newspaper Club, now it is the turn of 48hr magazine.
I have been following this great story (through Heather) for a couple of months. On May 7, a group of editors gathered and announced a theme, “Hustle”, to a list of potential contributors and invited them to submit work against the theme. The editors build the best articles they receive into a magazine, all within the space of 48 hours.
Creating an editorial voice at an established publication, with a steady set of writers and a known audience, is challenging enough, but trying to curate a voice from over 1,500 submissions, with a loosely defined theme, is something else entirely.
I love the way that 48hr is applying the new tools of modern day media to the task of breaking down the established boundaries of old media. They will even be experimenting with ads (much like Sam at Faster Times), selling ads against the content and then splitting proceeds among the contributing writers.
I can’t wait to see the results. If you want to order a copy, you can from MagCloud.
