One of the big trends of the next 10 years is going to be the race towards a zero-emission car. By 2025, I imagine we will all be driving them exclusively.
You know that a concept is making progress when you start to see supporting advertising. Looks like Japan just saw its first wave of zero-emission ads, including this one from Nissan.
Advertising can play an important role in subtly shifting the public’s perception of products and services - ads like this are going to be key when it comes to getting a population brought up on petrol to make the change.
