Really lovely work coming out of Australia this week. Target have long since nailed great advertising in the US, now it seems as though their influence is spreading.
What’s smart here is the ‘everything’ - just like Target, the ad is not about one particular product, or even one brand, its about a collection of consistently reliable things all under a single roof, for you and everyone around you.
I am sure there are a ton of rules for creating powerful, relevant advertising material, but presenting concepts that are entirely consistent with who you are as a brand has to be the most important.
