Really pleased to say that Volkswagen have expanded the Fun Theory program that they started with the bottomless garbage bins and continued with the slide not stairs.
They created a website where anyone can submit an idea for how to get the public to engage in responsible behavior by making an activity more fun. Some great ideas have been posted there already.
And Volkswagen themselves have created their third project, this time with a bottle bank in Stockholm.
This is such a genuine and well-intentioned program, and while it might not lead me directly to buying a new car, it has certainly built the respect that I have for the brand and the stance that it is taking to make the world a tiny bit better.
Make anything fun and people will do it more.
