Apple to Reduce Fifth Avenue Cube from 90 to 15 Glass Panes
Apple. Revolutionizing the use of glass, because they can.
There’s no hard business reason to replace the Cube. It wasn’t falling down, tourists weren’t looking at it dismissively, and it won’t lead to an immediate increase in profits. Apple is replacing it for no reason other than that they found they could push the boundaries of glass and have chosen to manifest that innovation. That’s what we love, and soon—date TBD—that’s what Cube-goers will get to see.
The new designs look gorgeous. Fitting for the most photographed attraction in NYC.
(Source: cameronmoll)
