Posts tagged with ithink

Notes

Hustle

Its a testament to the strength of print as a medium, that even at a time when a digital transformation is sweeping through every form of media, creative people across the world are still experimenting with new concepts in print. A few months ago it was the tremendous Newspaper Club, now it is the turn of 48hr magazine.

I have been following this great story (through Heather) for a couple of months. On May 7, a group of editors gathered and announced a theme, “Hustle”, to a list of potential contributors and invited them to submit work against the theme. The editors build the best articles they receive into a magazine, all within the space of 48 hours.

Creating an editorial voice at an established publication, with a steady set of writers and a known audience, is challenging enough, but trying to curate a voice from over 1,500 submissions, with a loosely defined theme, is something else entirely.

I love the way that 48hr is applying the new tools of modern day media to the task of breaking down the established boundaries of old media. They will even be experimenting with ads (much like Sam at Faster Times), selling ads against the content and then splitting proceeds among the contributing writers.

I can’t wait to see the results. If you want to order a copy, you can from MagCloud.

Notes

The election

cameron

With almost all the votes counted, it is now almost inevitable that the UK will embark on its first hung parliament since Heath led the Conservatives to a minor majority in 1974. This has been a fascinating election to watch.

After a difficult decade in power, the Labour party were always going to have their work cut out in maintaining power. The feeble handover of leadership from Tony Blair to Gordon Brown, that played far more to Blair’s sense of ego than it did to the interests of his party, was probably a fatal wound. It delivered a man who sadly lived up to a population’s fear of being a flawed statesman, incapable of engaging an expectant public actively seeking change.

During the campaign, none of the major parties advanced a compelling rationale for public support, but with pressure lying squarely on the incumbent in political climates such as this, the promise of a ‘change at the top’ has been sufficient to drive public support behind the shadow party.

This election also saw the introduction of US-style live debates, which helped to inject some consequence and intrigue into what would otherwise have been a pedestrian campaign. David Cameron’s inability to capitalize on the lacklustre performance of his key rival likely saved Gordon Brown from what could have been a far-worse defeat yesterday. Indeed it was disappointing to see Brown deliver arguably the best political speech of his entire career on Tuesday, mixing controlled anger over poverty and injustice with a type of free flowing religious rhetoric rarely heard in British politics. What could have been, if this version  of Brown had turned up for the debates.

We also witnessed the emergence of genuine potential for a break from the two-party system that has defined British politics for the last hundred years. But despite Nick Clegg’s impressive oratory performance, swinging the mindset of the average British voter away from the “a vote for the LibDems is a vote for <insert shadow party here>” mentality was a stretch too far.

In the event, no party won a majority, and crucially, the combined seats for Labor and the LibDems did not add up to enough to form the coalition government that Brown must surely have been pinning his hopes on - a partnership that would at least have seen an alignment of political ideals.

Brown is left with two avenues (he remains the Prime Minster up until the Queen’s declaration, and as such, retains the right to decide) - concede to a Conservative-LibDem pairing, or call a second election. Although neither option is immediately palatable, the financial cost and public resentment to a re-run makes that pathway highly unlikely. Perhaps Brown can find solace in the former outcome, resting hope that the opposing pillars of 19th century liberalism and 20th century socialism that underpin these two parties will create an insurmountable tension that may ultimately lead to permanent fracture.

And so what of a hung parliament? While the British public has remained inanimate, the press have been scaremongering an agenda of poisonous stalemate - a situation that will cripple any forward progress against the country’s badly needed social and fiscal policy reforms. I am not sure that I see the problem - countries like Germany have been managing change under a system of proportional representation for decades, and I imagine that whomever the next British leader ends up being, they would gladly trade our current political and financial status quo for that of theirs.

Notes

I just got my copy of Neil’s book. 2 years ago, Neil started a blog in his spare time, to showcase some of the small things in life that put a smile on your face.

2 years on and he has a Webby and a book to his name. Its an incredible achievement. I am very proud to count Neil as a friend, and to have had the chance to witness this story develop over the last couple of years. But beyond that, its a great testament to human emotion that a franchise like this can have become the phenomenon that it has.

Just like Postsecret before it (and I absolutely put Neil’s work in the same category), 1000awesomethings comes from deep inside Neil, and is drenched in a passion and meaning that goes way beyond all the smiles it generates. You just have to spend some time reading the comments on any of his posts to see the impact his posts have. It is no small achievement to bring light like that into someone’s life even once - to do it every day for 1000 days is nothing short of breath-taking.

And the great thing is, Neil is clearly enjoying himself. Check out the shameless flirting in the TV interview above.

Notes

World Cup fever is starting in earnest now, and we can look forward to a raft of ads to capture the imagination of fans.

The video above is the best I have seen so far. The world cup, perhaps more than any other event, promotes die-hard passion and a return to roots for people from right across the world. It has the power to evoke an extraordinary range of emotions.

Sony (through Anomaly) have done a great job of capturing the imagination of our childhood’s in the Bravia ad above. We see clumsy mistakes, a huge range of player shapes and sizes, we see emotions and reactions. This is a world cup without limits, a game in which we can all play.

Its real and its accessible, just like the world cup itself.

Notes

Svpply

Department stores have spent years trying to figure out how to build compelling online experiences for their customers. Looking at what is out there today, its fair to say they have all failed.

Selling clothing and accessories is a difficult proposition. Most people visiting the Barney’s locations in NYC don’t know what they want before they go into the store, and the whole in-store experience is set-up to help customers find the products they want. That discovery is incredibly difficult to replicate online.

Svpply is going after the problem. As well as employing a killer interface, they use power-members to find and categorize products. The resultant stream gets fed to site visitors, and can be adjusted using filter preferences each visitor can set. You can like/dislike the products you are shown to improve the quality of your stream. And ciritcally, Svpply only shows you products you can buy, immediately, and will take you to the check-out cart in a couple of clicks. That means there is no disappointment when you find something you love and want.

I believe that Svpply works because its replicating the offline shopping experience in an online environment. The fact is, in-store shopping is compelling and drives mass purchase behavior - its not broken.

Svpply uses power-members like in-store merchandisers, it only displays items that are currently in-stock, and it lets its visitors use their personal preferences to refine the products that they get to see.

Its smart, and its damn beautiful.